Royal FIC, one of the 10 largest distributors of petroleum and ethanol derivatives in Brazil, chose Blues Idea for the rebranding of its label. More than 20 years after its history in the segment, the company wanted its evolution and new challenges to be reflected in this re-reading.
Commitment, agility and coverage were the mantras that guided the entire project, including defining a new positioning: the fuel that runs Brazil. A privilege for Blues Idea, which from this project became the official agency of this great company. There's no shortage of creative fuel here