For A Digital Brazil.
Develop technology, create products and offer services to connect people with entertainment, development and the future. That's Elsys' mission. And Blues Idea's mission was to turn it into a cause and make it happen.
Michel Teló had to be in the project, after all his relationship with the brand was consolidated and the recall of the Elsys & Teló combination with the public only grew. Meanwhile, the webseries previously produced to tell stories of people connected through Elsys products and services gained views and more views on social networks. So nothing better than putting the two things together in the same communication.
In addition, a jingle was created as the basis of the campaign and that in the voice of Michel Teló became a true manifesto. Check out how the movie and clip looked with the full jingle below.