Giving up blue is going beyond photoshop.
What does a water tank have to do with breast cancer prevention? For most people, nothing! For Blues Idea it was an opportunity to innovate, inserting your client's brand in an unexpected context. How? Producing a special series of water boxes in pink, totally outside the standards of the universe of this product, where blue predominates. And along with them PDV materials with the theme Pink October alerting to the prevention of the disease. Imagine the contrast in the points of sale, the curiosity of consumers.