Oba Hortifruti shows that even our relationships can gain a new “freshness”.

The new campaign, created by Blues Idea for the 40 years of the OBA Hortifruti chain, shows in light and different ways that it is always worth rediscovering the "freshness" of everything in life. In this case, the relationship between parents and children.

Using as a hook a very current question: "does the internet connect or disconnect people?", the commercial shows in a modern, and at the same time very emotional way that each new day is an opportunity to start over.

The message translates the brand's positioning - "Discover the freshness of each day" - whose purpose and commitment is to offer customers something "fresh" every day. Whether products or delicious experiences.