Water, I care because I love
The scenario was the water crisis. The briefing, sell water tanks to meet the increased demand for storage. Blues Idea thought: ok, people have to prevent themselves, but they also have to understand that we got to this point on our own. So, instead of an opportunity campaign, we proposed to the client broad social responsibility activities with a lot of educational content on social networks, partnerships with public agencies, actions in public spaces, videos in cinemas, on television, and printed material.
Finally, broad and deep communication showed that the brand existed beyond its commercial interests. After all, what would water tanks be without water?
The result was a real engagement of the audience with spectacular numbers, in addition to a lot of spontaneous media. This success added inestimable value to the brand and, of course, sold many water tanks.