What is the cause or purpose of your business? Why does your company exist? The answers found help to identify the promise to be fulfilled that must be explicit in the brand's relationship with the public. It's time for inspiration!
How to fulfill the promise? What strategies and practical actions will be applied to achieve your purpose? This is the stage where the answers help to make the action plan, which with the application of beliefs and values, gains the potential to stand up to the competition, making your brand strong and inspiring. It's action time!
What is your company delivering? Are the products or services delivering on the promise?
The answers at this stage are essential to identify if the “why” is included and if the “how” is efficient in building the relationship with the public. It's time to correct the route or move on!