Defining the essence of your brand


What is the cause or purpose of your business? Why does your company exist? The answers found help to identify the promise to be fulfilled that must be explicit in the brand's relationship with the public. It's time for inspiration!


How to fulfill the promise? What strategies and practical actions will be applied to achieve your purpose? This is the stage where the answers help to make the action plan, which with the application of beliefs and values, gains the potential to stand up to the competition, making your brand strong and inspiring. It's action time!


What is your company delivering? Are the products or services delivering on the promise?
The answers at this stage are essential to identify if the “why” is included and if the “how” is efficient in building the relationship with the public. It's time to correct the route or move on!

Apply the Golden Circle to your company.

    Conheça também:



    02 March, 2022

    And now, what about the brands’ social media strategies?

    “For some time now, Facebook has shown that the active audience is decreasing. We…

    25 February, 2022

    In the data age, how should brands act after a hacker attack?

    “Before, it was easy to say, ‘The system is down! The site went offline!’….

    14 February, 2022

    What will be, what will be… of advertising with metaverse?

    o paraphrase Chico Buarque, what will be, what will be… of advertising and the…

    25 February, 2019

    Blues is featured in Propmark newspaper

    The Metropolitan Region of Campinas is one of the main advertising investment markets in…

    14 December, 2018

    O que é e como atua uma agência de marketing digital de performance?

    Todos os critérios e mecanismos do marketing digital evoluem constantemente. Por isso, entender a…

    We love to talk about Branding, Content, and Performance.
    Leave your email and receive news.

      Get a 100% free analysis

      Find out how you business is doing in the online environmente